Instagram and Facebook ads built on creative that stops the scroll
Creative testing, audience targeting and retargeting for Dubai and Abu Dhabi audiences, managed for a measurable return, not just impressions.
What's included
- Instagram and Facebook campaign strategy and setup
- Creative testing across formats: Reels, Stories and feed placements
- Audience targeting and lookalike audience building
- Retargeting campaigns for site visitors and past customers
- Conversion tracking through the Meta pixel and conversions API
- Weekly performance reviews and budget reallocation
Why creative carries Meta campaigns
Unlike search, where people are already looking for a solution, Meta ads have to earn attention inside a feed built to keep people scrolling. In competitive Dubai and Abu Dhabi markets, the businesses winning on Meta are testing creative constantly, not running the same ad for months and hoping targeting alone carries the campaign.
Frequently asked questions
Are Meta ads worth it for a small business in Dubai?+
Often yes, since Meta ads let a business start with a modest daily budget and scale based on what performs, rather than requiring a large upfront commitment.
How important is creative for Meta ads?+
Very. Unlike search ads which target existing intent, Meta ads interrupt a scrolling feed, so the creative itself carries most of the weight in whether someone stops and engages.
Do you handle both Instagram and Facebook?+
Yes, campaigns run through Meta's ad platform can target both simultaneously, and we allocate budget based on which platform actually performs for your specific audience.
How do you measure success beyond likes and comments?+
Engagement metrics matter less than conversions. We track cost per lead or cost per purchase through proper pixel and conversions API setup, and report against those numbers.
Related reading
Ready to test creative that actually converts?
Send us your goals and current ad account and we'll tell you honestly what's holding performance back.