A company’s SEO (Search Engine Optimization) is a crucial factor in whether or not they appear as a top result on search engines. The higher a company appears on a search engine, the more likely they are to get chosen over companies that appear lower on the list. Therefore, having an outstanding SEO is essential for businesses that want to increase their leads.
Can prospective customers find your company online when searching for your products and services?
If you’re not sure whether your company is visible online to prospective customers, there are a few things you can do to check. First, try searching for your products and services on a few different search engines. If your company doesn’t appear in the search results, that’s not a good sign. You can also try searching for your company name specifically. If that doesn’t turn up any results either, you may need to work on your company’s online presence. There are a few different ways to improve your company’s visibility online, such as optimizing your website for search engines and making sure your site is linked to other websites.
What is SEO?
Search engine optimization (SEO) is the process of optimizing a website for Google search with the goal of earning higher web traffic levels and improving the visibility of the site.
Crawling and indexing
Crawling and indexing are two of the main ways that search engines like Google scour the internet for content. They do this by looking at billions of websites and pieces of content and evaluating thousands of online factors. The aim is to determine which websites are going to answer a user’s search query.
To make sure your website is crawled and to improve your chances of rising up the search engine ranks, you need to do two things: increase the technical quality of your site and improve the quality of your site content. This means regularly publishing high-quality, original content that is relevant to your users.
SEO has been a part of digital marketing since the beginning of search engines, and it is a science in its own right. It takes hard work and time to implement a successful SEO strategy – however, once your site begins to rise in the search engine results – the long-term value is unmatched.
Search Engine Optimization has been around for almost as long as the internet itself. While its origins can be traced back to the early nineties, it wasn’t until Google’s launch in 1997 that website owners began to understand the power of search engines and how important it was for their website to rank at the top of search engine results pages. In short, websites that rank well tend to get more traffic and generate more leads and business than those that don’t rank as well.
In the early days of Google, they developed their algorithm with a very specific formula in mind. This foundation is what turned Google from a small startup to the juggernaut it is today, with a value close to $1 trillion.
The earliest Search Engine Optimizers were those who tested the boundaries of these algorithms in an attempt to understand how a website can rank higher than another. Once results started to indicate a logic behind these rankings, Search Engine Optimization – more commonly known as SEO – was born, along with a new industry.
Today, there are hundreds of thousands of SEO agencies, SEO professionals, and SEO experts located in virtually every town and city around the world.
SEO in 2022 Required New Approach
Obviously, the whole Search Engine Optimisation (SEO) process has changed a lot since 1997, but if you want your business to succeed in the long term, you need to change the way you look at it today. You shouldn’t just optimize your website for the search engines – you should have a strategy that helps you take control of the search engine results.
At Digital Worms, we want to help you take control of your search engine results. We know that SEO can be tough and that it requires a lot of time and energy to make it work well, but we also know that it’s worth it. The first step to understanding how to do this is learning how SEO works and why it works the way it does. If you don’t have this foundation, you’ll never be able to make the most of your online presence and you’ll miss out on opportunities as a result.
SEO Ownership with Digital Worms
Search Engine Ownership is dedicated to helping you not only optimize your page but to outrank all of your competitors on the first page of search results. We know that this kind of strategy is an investment, one that adds value to your business and betters your bottom line, which is why we want to help you experience the full benefits of what our services can offer.
Some of the benefits you can expect from having a website that outranks your competitors are:
- More traffic is driven to your site
- More conversions or leads than your competition
- You will build tangible value for your business and SEO will be seen as an asset of value instead of a necessary evil.
So, if you are considering SEO for your business, you need to ask yourself whether you want your website to simply be optimized correctly, or if you want to own the search engine results relevant to your business – and outrank your competitors in the process.
Should You Hire the Best SEO Company in Dubai for your Business?
At Digital Worms, we believe that Search Engine Optimisation is one of the most valuable assets for any business.
Studies have shown that 91.5% of searchers do not go past the first page of the search results and over 30% of users will click on the first website in the search results. So, if you cannot find your website online, you are passing business over to your competitors and losing out on valuable leads in the process. It is SEO that has the power to change this, but it is not enough to tell you that this will benefit your business, we want to show you just how much strong SEO is actually worth.